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Downtown Revitalization

Riverside Heights Downtown Revitalization

Riverside Heights, INPopulation 28,00018 months

$12M

Private Investment

340%

Foot Traffic Increase

23

New Businesses

92%

Occupancy Rate

The Challenge

Riverside Heights' downtown had experienced decades of decline. Storefronts sat vacant, foot traffic had dwindled to near-zero outside of business hours, and previous revitalization attempts had failed to generate sustained improvement. The city had tried facade grants, streetscape improvements, and business recruitment—none had moved the needle.

Our Approach

Conducted comprehensive stakeholder interviews to understand why previous efforts failed

Identified programming gaps—downtown had no reasons for residents to visit after 5pm

Developed phased activation strategy starting with low-cost, high-impact events

Created developer-ready packages for key vacant properties

Established downtown management organization with dedicated staff

Designed streetscape improvements that supported programming, not just aesthetics

Results

$12M

Private Investment

New private investment in downtown properties within 24 months

340%

Foot Traffic Increase

Measured increase in downtown pedestrian activity

23

New Businesses

New businesses opened in previously vacant storefronts

92%

Occupancy Rate

Ground-floor retail occupancy, up from 54%

"Blueprint Municipal didn't just give us a plan—they gave us a roadmap we could actually follow. Two years later, our downtown is thriving."

Sarah Mitchell

Mayor, Riverside Heights

Deliverables

Downtown vision framework
Phased activation plan (12 months)
Developer marketing packages
Event programming calendar
Management organization structure
Streetscape concept design
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